How I built a UGC business that consistently clears $10–15K/month — and how I'll help you do the same.
I walked into influencer marketing the way a lot of creators do: hyped on possibility, drowning in deliverables, and barely clearing my bills. I was executing campaigns for brands that looked wildly "successful" from the outside, but my own bank account told a different story. There was one week where I was juggling multiple launches, answering Slack pings at midnight, and still refreshing my banking app wondering how I was going to cover rent in San Antonio. That was the moment it stopped being cute. I wasn't building a business. I was just surviving someone else's.
On a random Friday, I closed my laptop between two client calls, stared at my calendar, and realized I had built a career where my entire income depended on whether a brand manager liked me that month. No pricing power. No pipeline. No real plan. I quit anyway. I decided UGC was the play, but at first I did exactly what you've probably done: filmed spec work, watched a hundred "how to start UGC" videos, obsessed over portfolios and aesthetics, and still had no repeatable way to bring in deals. My "system" was vibes, a Notes app, and a color-coded Google Sheet I never opened.
Things only shifted when I stopped asking, "How do I make better content?" and started asking, "How do I run this like an operator?" I built my business the way I used to build campaigns for brands: one system at a time. First it was a basic CRM instead of messy DMs. Then a rate calculator that gave me a floor so I stopped panic-discounting. Then a pitch framework I could personalize in under five minutes, plus a follow-up cadence that lived in an actual tracker, not my memory. Layer by layer, I moved everything into a live command-center workflow: pricing rules, pipeline stages, proposals, contract redline checks, and a daily dashboard that showed me exactly where the next 30 days of revenue were coming from.
Once the systems were built, the numbers followed. In my first full quarter running UGC this way, I crossed $30,000 in brand deals — roughly $10K a month — not from going viral, but from knowing my rates, running a real pipeline, and treating every brand touchpoint like it lived inside a business, not on my phone. From there, scaling to $10–15K months became math, not manifestation. That's what Maya Creative Co is: the operator-brand I wish I had on that Friday I quit, built for UGC creators who are done waiting for "luck" and ready to run the backend like the brands they create for.
The Strategy Intensive is where I hand that backend to you — not theory, not a course, but the actual workflow. Every system, every tool, every script that's moved a deal forward, built around your business and not copied from mine.
The Intensive is where I share all of it.