// maya_creative_co / about.me
I started shooting UGC four years ago with no plan, no pricing framework, and no idea what I was doing. I said yes to everything, charged whatever felt "fair," and spent more time second-guessing my rates than actually creating content.
For a while, it worked — in the way that anything works when you're grinding hard enough to compensate for bad systems. But by year two, I was burnt out, inconsistent, and watching other creators with weaker content get booked at 3× my rate because they pitched like real businesses and I pitched like someone who was scared to send the email.
So I started building systems. A pricing model that actually accounted for usage rights and turnaround. An outreach cadence I could run every week without rewriting it. A client tracker so nothing slipped. A proposal template that made me look like I'd been doing this for a decade. Within six months, my rates doubled. Within a year, I had a roster of repeat brand clients who valued what I built, not just what I shot.
Maya Creative Co is where I share all of it. Not as a course. Not as theory. As the actual working tools I use in my own UGC business — mayaherring.com, which is still my active portfolio and still the engine paying the bills.
If I can save you two years of the figuring-it-out phase, that's the whole point.
// business_01 · brand_side
My personal UGC portfolio. Where DTC brands come to hire me for video production, ad creative, and retainer work. This is the active business — the engine.
→ see the portfolio// business_02 · creator_side
This site. Where I share the tools, kits, and systems I built for myself with fellow UGC creators. Not for brand clients — this is for creators who want what I had to figure out the hard way.
→ you're hereThese two sites are intentionally separate. If you're a brand looking to hire me for UGC, go to mayaherring.com. If you're a creator looking to learn from the systems I built, you're in the right place.
// principle_01
Most creator content is emotional fuel. Useful for a day, forgotten by the next. I'd rather give you one tool you'll use every week than one post that makes you feel inspired for an hour.
// principle_02
I'm a creator who can code. That means what I make are actual tools — calculators, trackers, generators — not modules you have to binge and then figure out how to apply.
// principle_03
Everything I teach is stress-tested against my own active business. If I haven't shipped it, I don't sell it.
// principle_04
Free stuff gets ignored. The best work I've done with creators started when they decided to actually invest in the systems they needed.
Start free with Booked Out, or apply for an Intensive. Both are built to actually move your business — no theory.